Blog
Practical guides on Next.js, Sanity, WordPress migrations and site speed, written from real client work.
Latest · Oct 26, 2026 · 4 min read
Learn what Largest Contentful Paint (LCP) measures, Google's official thresholds, the four parts of LCP time, and how to fix slow load speeds.
· 4 min read
Cumulative Layout Shift measures visual stability. Learn what causes page jumping, Google's score thresholds, and how to fix CLS issues.
· 4 min read
Learn the difference between lab metrics and field data in Google PageSpeed Insights, and discover which numbers directly impact search rankings.
· 5 min read
Learn how to write a clear website brief covering goals, templates, content, and integrations so developers can provide accurate quotes and realistic…
· 4 min read
Learn how to structure web and PDF client reports that stakeholders actually read, from chart choice to print-ready styling.
· 4 min read
Learn when website AI chatbots help or hurt your business, what they cost in performance, and how to keep answers accurate.
· 3 min read
Learn how third-party scripts affect your website speed and how to audit and load them without hurting your Core Web Vitals.
· 4 min read
A practical Figma handoff checklist covering components, states, breakpoints, tokens, and assets to avoid developer back-and-forth.
· 4 min read
A practical checklist for hiring a freelance Next.js developer, covering interview questions, portfolio checks, red flags, and low-risk milestones.
· 4 min read
Learn how to speed up your website by optimizing image formats, sizing, lazy loading, hero images, and CDNs.
· 3 min read
A plain-English explanation of headless CMS architecture, how it compares to WordPress, who benefits most, and the honest downsides to consider.
· 4 min read
Learn what Interaction to Next Paint (INP) measures, why clicks feel sluggish, and how to fix heavy scripts to keep your website fast and responsive.
· 5 min read
A practical guide to keeping your search traffic safe during a redesign by preserving URLs, content hierarchy, metadata, and redirects.
· 6 min read
Seven concrete warning signs on your WordPress site that quietly push buyers away, and how to check each one yourself.
· 6 min read
My daily AI workflow as a freelance Next.js developer: what I hand to AI, what I never do, and how clients benefit.
· 7 min read
An honest comparison of speed, SEO, editing, security and cost, and when WordPress is still the right choice.
· 6 min read
Realistic price ranges for Next.js + Sanity sites, migrations and speed fixes, and what makes a project cost more.
· 5 min read
The exact order of fixes that took a live sales page from Lighthouse 65 to 97 without changing the design.
· 5 min read
The 3 Core Web Vitals (LCP, INP, CLS) in plain English, with Google’s good and poor thresholds and how to check yours.
· 6 min read
Redirects, metadata, images and sitemaps: what I check on every migration so rankings don’t drop.
· 5 min read
How I turn a Figma file into clean Next.js + Tailwind code that matches the design on every screen.
· 4 min read
A simple guide for business owners and marketing teams on editing pages, publishing blog posts and changing images in Sanity.
· 4 min read
No plugin updates, no security patches, and an editor your marketing team actually enjoys using.
· 5 min read
Why emails break in Outlook and dark mode, and the techniques I use to make newsletters render reliably everywhere.